Recalling the explosive trend of sugar-free "sweets" in 2003, particularly for more adult-orientated sugar-confectionery, did you ever take that action?
Since sugar-free has been already a dynamic and established trend in some foods, technological advancements could spell an end to laxative-effect bulking agents which have so far prevented progress in children's products.
Like sugar-free gums, equally sugar-free chocolate is now indistinguishable from the 'real thing', although major manufacturers are still struggling to develop sugar-free variants which retain the unique taste and texture of their brands. Nonetheless, moving out of pharmacies and health-food stores into more mainstream distribution channels, sugar-free is definitely a trend to watch.
With innovation, Nestlé has been restructuring its approach to confectionery, divesting sugar brands and boosting support for smaller brands such as Smarties, which has seen a host of NPD in recent months. Mars has also been renewing its brand support, building brand equity by increasing the number of confectionery brands extended into other food sectors such as bakery or ice cream.
Why not begin your own sugar-free sweets from your own kitchen?
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